TrueScan
Trischler Design Co. crafted the brand identity for a seasoned 3D laser scanning team company based in Cincinnati, Ohio.
TrueScan hard hat
TrueScan seeks to revolutionize building projects, which are often complicated with rework caused by ambiguity, through its 3D laser scanning tool kit.
Concept for TrueScan truck wrap
After facilitating a massaging and strategy workshop with TrueScan, it became clear that TrueScan needed a shield–a symbol to represent their team’s dedication to giving their clients confidence in every decision.
TrueScan posters
The Big Idea behind the TrueScan project was “revolve.” Revolve is at the root of the word revolution. Representing TrueScan’s desire to illuminate new solutions for their clients, opening them up to freedom they never thought possible. Additionally, it pushed their team to totally rethink their identity and brand position. Allowing the process to result in visuals and verbals that are drastically different from where they started.
TrueScan trade show booth
Trischler Design Co.’s services for TrueScan included a messaging and strategy workshop in collaboration with our friends at Iron House Studios, brand identity design, and collateral materials. We’re tremendously grateful for the support of Manfred Westreicher’s assistance on the logo.
TrueScan Brand Identity Standards - Verbal identity by Iron House Studios
TrueScan polo concept
TrueScan homepage concept
