Breakthrough Cincinnati Brochure and Video

Breakthrough Cincinnati is one of my favorite local non-profits. Beyond their incredible work with teenagers, I love that they're willing to spend time upfront on discovery processes before jumping hastily into design. We began our partnership two years ago with a workshop, and each year, we try different approaches to finding inspiration for design and communications. This year, we began by interviewing donors to better understand what inspires them to invest. 

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What's The Matter With Branding?

For the first installment of Process Out Loud, I interviewed my friend Emily Hill. Emily recently earned her Ph.D. from the University of Aberdeen, where she wrote her dissertation on perils of marketing as it relates to the Church. Emily and I often find ourselves in conversations related to theology, branding, marketing, research, and design. I felt the desire to share the ideas of our discussions because, as you will read, most people are totally unaware of how brands influence them. Likewise, designers, like me, are often unaware of the influence we have on others through the brands we create. While I'm still left with questions after chatting with Emily, I think those questions will influence my approach to design and branding for the better. I hope you enjoy our conversation.

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Three Things I Didn’t Learn in Design School

This month, Katie Parker, a fellow DAAP professor, asked me to share with her Professional Practices class what it's like running an independent design business. I took the opportunity to share the practical, non-sexy, advice I wish someone gave me before I started my business.

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Northside Depot One-Pager

Trischler Design Co. calls The Northside Depot home. While I’ll often work from my house, it’s helpful to have a separation between my house and work, by setting up at the Depot. I also get to work alongside talented creatives and thinkers who on multiple occasions, have helped me over hurdles on projects. Another perk is that the space is absolutely beautiful and much more professional for meetings and workshops than my house. All that to say, it’s a cool spot with great people, and I want more people to know about it.

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Advice to Design Students II: Design With Your Whole Body

As a teacher, I am grateful to play a role in preparing design students to tackle problems differently, today and in the future. I'm noticing that the biggest hindrance to that kind of creativity is an inability to design with the whole body: the head, the heart, and the gut. I know this well because I'm not so good at it either. Here's my basic understanding of each of the parts and what it means to design from each.

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On Brand and Religion Part 1

Brand and religion are two things I think about often. Branding is what I choose to do as a career, and religion helps me frame my faith. Not a day goes by when I don't think about these two subjects. However, it's not often that I think of them at the same time. Yet, these past weeks, I've been starting to wonder if the two have more in common than expected.

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