Northside Depot One-Pager

Trischler Design Co. calls The Northside Depot home. While I’ll often work from my house, it’s helpful to have a separation between my house and work, by setting up at the Depot. I also get to work alongside talented creatives and thinkers who on multiple occasions, have helped me over hurdles on projects. Another perk is that the space is absolutely beautiful and much more professional for meetings and workshops than my house. All that to say, it’s a cool spot with great people, and I want more people to know about it.

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Advice to Design Students II: Design With Your Whole Body

As a teacher, I am grateful to play a role in preparing design students to tackle problems differently, today and in the future. I'm noticing that the biggest hindrance to that kind of creativity is an inability to design with the whole body: the head, the heart, and the gut. I know this well because I'm not so good at it either. Here's my basic understanding of each of the parts and what it means to design from each.

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On Brand and Religion Part 1

Brand and religion are two things I think about often. Branding is what I choose to do as a career, and religion helps me frame my faith. Not a day goes by when I don't think about these two subjects. However, it's not often that I think of them at the same time. Yet, these past weeks, I've been starting to wonder if the two have more in common than expected.

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What's The Big Idea?

It (the Big Idea) tells who you are and shows the good you offer to people. It brings your team together and invites others in. Big Ideas are simple yet lofty. They bring clarity to the complex. They need to be understood immediately and easily shared. Like a person, organizations are compelled by their unique identities and callings—that’s Big Idea territory

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TakeRoot Campaign Identity

TakeRoot is a campaign led by University Christian Church (UCC) to raise $350,000 over three years to pay off its building’s remaining mortgage. I go to church at UCC and was asked to work on the campaign’s marketing team along with my good friend, Seth Lucus (wayfinding and environmental designer at University of Cincinnati). Together, Seth and I created the visual identity including the name, wordmark, illustrations, and collateral materials. The strategy for the campaign was led by Rick Vilardo of TC Ministries.

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Mid-Semester Lessons from Capstone

It’s the end of February, and we’re about at the half-way point through the spring semester. I’ve been teaching the Senior Capstone course at DAAP. The primary purpose of Capstone is for the students to exhibit the skills they’ve acquired during the last four years at DAAP. In that way, “teacher” isn’t quite the right description for my role because the end goal isn’t to learn from me. My job is to help the students express their knowledge and to encourage them through the most extended project they’ve worked on to date. It’s a lot more like the role of a coach. 

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