We've been working with MMC, a company focused on disrupting complacent sales and marketing practices, since February 2019. We collaborated with the MMC in-house team, along with consultation by VSA Partners, to launch phase one of mmcweb.com treated with the refreshed messaging and design.
As a teacher, I am grateful to play a role in preparing design students to tackle problems differently, today and in the future. I'm noticing that the biggest hindrance to that kind of creativity is an inability to design with the whole body: the head, the heart, and the gut. I know this well because I'm not so good at it either. Here's my basic understanding of each of the parts and what it means to design from each.
Brand and religion are two things I think about often. Branding is what I choose to do as a career, and religion helps me frame my faith. Not a day goes by when I don't think about these two subjects. However, it's not often that I think of them at the same time. Yet, these past weeks, I've been starting to wonder if the two have more in common than expected.
It (the Big Idea) tells who you are and shows the good you offer to people. It brings your team together and invites others in. Big Ideas are simple yet lofty. They bring clarity to the complex. They need to be understood immediately and easily shared. Like a person, organizations are compelled by their unique identities and callings—that’s Big Idea territory
TakeRoot is a campaign led by University Christian Church (UCC) to raise $350,000 over three years to pay off its building’s remaining mortgage. I go to church at UCC and was asked to work on the campaign’s marketing team along with my good friend, Seth Lucus (wayfinding and environmental designer at University of Cincinnati). Together, Seth and I created the visual identity including the name, wordmark, illustrations, and collateral materials. The strategy for the campaign was led by Rick Vilardo of TC Ministries.
It’s the end of February, and we’re about at the half-way point through the spring semester. I’ve been teaching the Senior Capstone course at DAAP. The primary purpose of Capstone is for the students to exhibit the skills they’ve acquired during the last four years at DAAP. In that way, “teacher” isn’t quite the right description for my role because the end goal isn’t to learn from me. My job is to help the students express their knowledge and to encourage them through the most extended project they’ve worked on to date. It’s a lot more like the role of a coach.