Hi there!

I’m D.J. Trischler, and this is Process Out Loud, the monthly newsletter of Trischler Design Co. Each month I send an update about a recent project and a few things I find fascinating in connection to living the creative process. You likely signed up on my website or were added because we collaborated on a project. If you’d like to unsubscribe, click the link in the footer. No hard feelings, I promise. If you see something you enjoy, share it with a friend. See an typo? Let me know!

 

TrueScan Brand Identity

I worked with Iron House Studios (on messaging) and Manfred Westreicher (on intricate logo details) to craft the brand identity for TrueScan. TrueScan's a team of seasoned 3D laser scanning gurus based in Cincinnati, Ohio. They seek to revolutionize building projects, which are often complicated with rework caused by ambiguity, through their 3D laser scanning tool kit. After facilitating a massaging and strategy workshop, it became clear that TrueScan needed a shield to represent their dedication to supplying clients with confidence in every decision. You should hire them!

 

Living the creative process

I've benefited from spending time reflecting on the following thoughts and matter, and I think you will too:

Chesterton’s Fence
Ever heard of Chesterton’s Fence? I hadn’t. It’s pretty straightforward. Don’t knock something (or someone) until you learn its history. Easier said than done.

How important are grades?
I was reminded that I got a C+ in a writing class during college when I received my transcripts in the mail (I’m applying for a graduate program). I didn’t particularly appreciate writing in college, but I do now. The reminder caused me to ponder the importance grades and the role of a teacher.

Bicycle Thieves Typography
Someone once gave advice along the lines of, “Go watch obscure movies for inspiration because no one else is looking there.” I don’t know how obscure the movie Bicycle Thieves is. Still, I found plenty of inspiration from watching the movie (in particular, the title sequence).

It’s hard to do nothing
Jenny Odell wrote a book titled How To Do Nothing. While I haven't read the book, I heard her talk about it on podcasts and articles. Doing nothing is extremely hard, though I think it's worth pursuing to balance out the societal pressures of performance and productivity. Perhaps you can relate?