Why a Workshop
Do you feel like a headless chicken? Running in every which way with seemingly no path or intention in mind; pushed in pulled by the problem of the day. Or, do you feel like a bodiless chicken? Full of ideas and ambition but lack the means to follow through. Either way, the Mindful Brand Workshop might be for you.
The workshop is a four-hour seminar that will uncover your Big Idea, illuminate your customers needs and stories, and set reachable goals for increased revenue, clearer communications, and better efficiency. If we go back to the chicken metaphor, the workshop empowers you and your company or organization feel less chaotic and more connected. It's a useful tool for businesses and organizations of different sizes and experience.
What Do You get
The workshop is a lot like mining for gold. It's hard work and what we discover will be unpolished at first sight. However, all of that unrefined information collected is converted into the following outputs.
The Big Idea
One to five words that sum your core identity. These words, though not necessarily external, influence the direction of visual and verbal brand identity, design, marketing, and strategy.
What are your goals to increase revenue, communicate more transparently, and with higher efficiency? These goals clarify the short, mid, and long-term goals post-workshop.
An elevator pitch of sorts that covers your product or service, target audience, culture, voice, and desired impact.
Who is your competition regionally, nationally, and internationally? What do they look like and how do they sound? What will your business or organization do stick out within the crowd?
Personas are like buckets. They're not about a specific person, but representations of the stories and needs of the different groups or categories of people you reach.
Inspiration and creativity can come from surprising places. You'll receive examples outside of your field/expertise that will influence future strategies.
There's no incorrect way to implement the results except by not using them. With a seasoned title insurance company the results were used to direct a brand identity refresh which included a new logo, copywriting, and website. An educational non-profit used the results to influence the strategy of their annual appeal and grant writing. Trischler Design Co. underwent the workshop which resulted in a name change (formerly Work With D.J.), new website, and tons of fodder for future developments. How you use the results is up to you, and the effectiveness ultimately comes down to the actions taken not during but after the workshop.
What Do You need
Four to Five hours
On a business day, preferably. Mornings are preferable as that is when people are usually the sharpest.
Five to Six People
Think about friends, family, colleagues, customers, coworkers, mentors, or coaches. It's useful to have different perspectives your company or organization.
The workshop is an investment of money as well as time. The cost of the seminar covers a facilitator, co-facilitator, and pre- and post-workshop research and analysis. For workshop pricing, please contact firstname.lastname@example.org.