Why a Workshop
Does your company sometimes feel like a headless chicken? Aimlessly running without way of sight? Prone to hitting walls? Tripping over seemingly insignificant details?
Or, perhaps is it more of a bodiless chicken—a head full of ideas, creativity and ambition, but lacking the know-how to get started and make movement in meaningful ways.
Either way, the Mindful Brand Workshop is right for you.
This workshop is a four-hour seminar that will help uncover your Big Idea, give insight into your customer's needs, and set up practical and reachable goals for increased revenue, clearer communication, and better methods of in-house efficiency. This workshop will empower you, your idea, or organization to feel less chaotic and more connected to your purpose. It's a useful tool for businesses and organizations of different sizes and experience.
What Do You get
The workshop is a lot like mining for gold. It's difficult work, and the things discovered will appear rough and unpolished upon first glance. However, all of the raw information we collect accumulates value as it’s refined through the following outputs
The Big Idea
Finding one to five words that sum up your core identity. These words— though not necessarily external— influence the direction for visual and verbal brand identity, design, marketing, and future brand strategy.
What are your goals for increased revenue, transparent communication, and how can you plan to do both with increased efficiency? These goals will define and clarify the short, mid, and long-term goals for post-workshop strategy.
An elevator pitch of sorts that will cover your product or service, target audience, culture, voice, and desired impact.
Who is your competition regionally, nationally, and internationally? What do they look like and how do they sound? What will your business or organization do to stand out from the crowd? Once we’ve established these, it’s easier to know what future action to take.
We identify the archetypes you’re aiming to interact with. It’s not about identifying a particular person, but seeing a representation that typifies the accumulated stories and needs of your different groups and categories of customers.
Creativity and inspiration come from surprising places. Together we’ll analyze examples of case studies from outside of your field/expertise that can help influence your future strategies.
There’s really no incorrect way to implement the findings.
The results we discovered with a seasoned title insurance company were used to launch a significant brand identity refresh which included a new logo, copywriting, and website. An educational non-profit used the results to influence the strategy of their annual appeal and grant writing. Even our own company, Trischler Design Co., underwent a similar workshop which resulted in a name change, website overhaul, and new goals for future development.
How the results are used is entirely up to you— and the effectiveness comes down to the measures taken after the workshop ends and the new path of purposeful work begins.
What Do You need
Four to Five hours
Preferrably on a business work day. Mornings are best— that’s when people are usually the sharpest.
Five to Six People
Your sample group—handpicked from colleagues, friends, customers, coworkers, family, mentors, coaches, or anyone willing to share a thoughtful perspective that will be valuable to you, your company, or organization.
In addition to time, the workshop requires an initial financial investment. The cost of the seminar includes a facilitator, co-facilitator, and pre- and post-workshop research and analysis. For workshop pricing, contact firstname.lastname@example.org.