I wrote the following note to someone I'm working with on a brand identity project. It feels worth sharing more broadly as it sums up Trischler Design Co.'s worldview on logo design and more generally the brand identity system.
Last year I heard Don Norman lecture at the University of Cincinnati. One thing stood out more than anything else he shared. He suggested design can be research and research can be design, that the two don’t have to be separate...
I intended to write a post dedicated to how much I cringe when designers use the “E” word (empathy) and argue that what we designers really need is humility. Then I was humbled and rethought my approach. Instead, I’ll talk about what I learned from being humbled.
I had the pleasure of attending Social Innovation, Social Justice: Rethinking Design Anthropology and wrote some of my reflections on the two-day symposium.