Process Out Loud: Indigo Hippo
Process Out Loud is where we unpack our brand identity process. For this beta installment, we'll share the Hippo brand identity process.
Go to 00:00 for the Discovery Presentation
Go to 05:51 for the Design Direction Presentation
Go to 11:39 for the Design Reveal Presentation
Please hit pause if you'd like to dive deeper into the content.
I forgot to mention inspiration from Ed Emberly's Big Purple Drawing Book. Thanks to Chris Glass for gifting me a copy specifically for this project. Charlie Harper was also a major source of inspiration not mentioned in the video. Indigo Hippo brought him in our initial meetings. I do mention Joe Walsh in the video, but he deserves even more credit for his help on this project.
In addition, here are some sketches from our notebook:
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