Process Out Loud: Indigo Hippo

 
 
 
 

Process Out Loud is where we unpack our brand identity process. For this beta installment, we'll share the Hippo brand identity process. 

Go to 00:00 for the Discovery Presentation
Go to 05:51 for the Design Direction Presentation
Go to 11:39 for the Design Reveal Presentation

Please hit pause if you'd like to dive deeper into the content.

I forgot to mention inspiration from Ed Emberly's Big Purple Drawing Book. Thanks to Chris Glass for gifting me a copy specifically for this project. Charlie Harper was also a major source of inspiration not mentioned in the video. Indigo Hippo brought him in our initial meetings. I do mention Joe Walsh in the video, but he deserves even more credit for his help on this project. 

In addition, here are some sketches from our notebook: 

 Half circle as a motif

Half circle as a motif

 Flying taco

Flying taco

If you enjoyed this presentation or have ideas of how we can make the Process Out Loud presentation better, e-mail dj@trischlerdesign.com.