Posts in process out loud
On Brand and Religion Part 1

Brand and religion are two things I think about often. Branding is what I choose to do as a career, and religion helps me frame my faith. Not a day goes by when I don't think about these two subjects. However, it's not often that I think of them at the same time. Yet, these past weeks, I've been starting to wonder if the two have more in common than expected.

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What's The Big Idea?

It (the Big Idea) tells who you are and shows the good you offer to people. It brings your team together and invites others in. Big Ideas are simple yet lofty. They bring clarity to the complex. They need to be understood immediately and easily shared. Like a person, organizations are compelled by their unique identities and callings—that’s Big Idea territory

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