Trischler Design Co. designed the Brand Identity for a ministry organization that supports the Christian church in China.
China Partnership supports the church in China in urban centers by providing gospel training and resources for planting churches.
China Partnership is committed to building bridges, not great walls between the American and Chinese Church.
The Big Idea behind China Partnership is “Break Down, Break Through. Grow Together.” The convergence of lines in the logo points to the China Partnership's the Big Idea. The first line represents break down. It speaks to how the China Partnership breaks down walls between God and his people. The second line breaks through the first line. It speaks to how God has and will continue to break through to his people through the China Partnership’s work. Where the two lines converge represents growth together as a partnership with God and each other. The curved lines intentionally don’t fully overlap, representing oneness in Christ, with retention of one's own cultural and ethnic backgrounds.
Trischler Design Co.'s services for China Partnership included brand strategy (we started with interviews with stakeholders in China and United States), brand identity design, website design, annual report design, and trade show booth design. We’ve been collaborating with China Partnership on and off for since early 2015. Stay tuned for more information about our work with China Partnership and other clients by signing up for our monthly newsletter.