During RM1, I seek to interview five neighborhood experts and interview six. For RM2 and RM3, I aim for 100 combined neighborhood experts and receive 84 survey responses and seven photo ethnography responses (91 total). In total, there are 96 neighborhood experts in phase one. That is 91% of the 105 I anticipate.
Read MoreAn expert on language and social change within urban space suggests a "plastic" and "open-ended process" for my research (cite email and conversation with Johan?). Therefore, my research strategy needs to be rigorous but flexible. For that reason, I choose multiple methods (cite) for data collection because some methods might work better than others in reaching different groups within the Price Hill neighborhoods.
Read MoreSince Milton Glaser's iconic I ❤️ NY design places around the globe use place branding to transform their effect and reputation and attract developers, businesses, tourists, and residents. These place-based exercises intend to make a place more competitive in a globalized market (see colonizing design {Moran et al., 2018, #30585}, which is essentially the economic argument for design {Heskett, 2017, #7005}.
Read MoreIn their article about designing in the age of differentialism, Ely recommends that designers begin their projects reflecting on the worldviews that they bring into a project {Ely, 2020, #28842}. Doing so acknowledges that there are many different worldviews and approaches possible. Mine is but one. The following paragraphs are a reflexive statement on my motivations for doing this project.
Read MorePlace branding is an increasingly popular approach to activating geographical locations large and small from nations to alleys (Cite Johan?). Collins describes place branding as activities that shape the perception of a place's quality of life and uniqueness (2021). I use this definition throughout my study. I am fascinated with the term quality of life and will address its meaning momentarily. In the meantime, it is worth unpacking the terms place and brand.
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