Seen in a basement in Cincinnati. Looks like Eurostile and Alternate Gothic in use.
“Ideas are not products, as much as corporations would like them to be. Ideas are intersections between ourselves and something else, whether that’s a book, a conversation with a friend, or the subtle suggestion of a tree. Ideas can literally arise out of clouds (if we are looking at them). That is to say: ideas, like consciousness itself, are emergent properties, and thinking might be more participation than it is production. If we can accept this view of the mind with humility and awe, we might be amazed at what will grow there.
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Source: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_theos_by_sparks_studio.php
Source: Brand New
Source: Offscreen Dispatch
Source: Austin Kleon
“the expectation that every new discovery or refinement of existing means must contain the promise of higher values or greater happiness is an extremely naive thought... It is not in the least paradoxical to say that a culture may founder on real and tangible progress.”
Huizinga
