Steel & Clay Brand Identity Package


 

Logos

Logo

Logo

Abbreviated Logo

Abbreviated Logo

Social Media Avatar 1

Social Media Avatar 1

 
Social Media Avatar 2

Social Media Avatar 2

 

How to understand folders and file formats:

Folders

CMYK files should be used in projects that will be professionally printed in 4-color process (offset or digital).

RGB files should be used in web and screen-based applications including Microsoft Office.

Social Media files should be used as avatars on social media platforms like instagram or Snapchat.


File Formats

.ai and .eps are vector-based files that are most often used for printed materials and are infinitely scalable (CMYK).

.svg is a vector-based file for web and app development usage (RGB). 

.png is a raster file that should be used most web and onscreen applications (RGB). It has the option of a transparent background. 

.jpg should be used in Microsoft applications when a transparent background is not needed (RGB).

Business Card

 

Facebook Banner and Social Media Share Graphics

 

Share Graphics

SC_Insta-Blue.jpg
SC_Insta-Green.jpg
SC_Insta-Kraft.jpg
SC_Insta-Orange.jpg
 

Your Official Typefaces

Each of the following typefaces can be synced to your desktop or used as a webfoot through Adobe Fonts with an Adobe Creative Cloud Membership plan.

 
Click here  to see HWT Geometric Shopworn Ink One on Adobe Fonts

Click here to see HWT Geometric Shopworn Ink One on Adobe Fonts

Click here  to see HWT HWT Unit Gothic on Adobe Fonts

Click here to see HWT HWT Unit Gothic on Adobe Fonts

Click here  to see HWT HWT Unit Gothic on Adobe Fonts

Click here to see HWT HWT Unit Gothic on Adobe Fonts

Click here  to see Liberteen on Adobe Fonts

Click here to see Liberteen on Adobe Fonts


Examples of logo in use

Click/Tap on each to zoom in.