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Mindful Branding

Thoughts On The Logo

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I wrote the following note to someone I'm working with on a brand identity project. It feels worth sharing more broadly as it sums up Trischler Design Co.'s worldview on logo design and more generally the brand identity system. The person writing to me shared that they didn't want their logo to have some inside story baked in that always needed explaining.

Here's my response: 

"I’m a big believer in the logo as an “empty vessel” (hat tip to Michael Bierut), a container that takes on meaning with time and interaction. That doesn’t mean creating a mark that's super abstract without intention. All of the design decisions should be purposeful and connected to the work we did yesterday (we just finished a Mindful Brand Workshop). It’s just that the end result won’t likely be super literal (like representing some amazing personal story in precise detail). The goal is to create an identifier that represents the company now and grows with you as you grow. Lastly, there’s so much more to a brand identity system than a logo like words, colors, images, etc. It’s helpful not to put too much pressure on the logo, making it carry all of the weight."

I'm sure there are as many approaches to logo design as there are logos. A ton. That's ours at this moment in time. And, speaking of logos, here's a collection of logos we've worked on. 

 

DJ TrischlerMay 17, 2018logo, design, Mindful Brand Workshop, brand identity
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May Recap

monthlyDJ TrischlerJune 2, 2018school board school, Scroggins, breakthrough cincinnati, metcut, brand identity, logo, Mindful Brand Workshop
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Learn Through Making

DJ TrischlerApril 15, 2018Anthropology, Stalin, Russia, Megan trischler, Sue LaPorte, Design, Research, Don Norman, CCS, Architects, university of cincinnati

© Trischler Design Co. 2018

Trischler Design Co. provides brand identity, digital, and print design within a thoughtful, collaborative environment, reorienting and energizing passionate people and organizations to uncover and live up to their Big Idea.

Trischler Design Co.
4089 South Langland Street,
Cincinnati, OH, 45223,
United States
4239917130 dj@trischlerdesign.com
Hours
Mon 9am - 5pm
Tue 9am - 5pm
Wed 9am - 5pm
Thu 9am - 5pm
Fri 9am - 5pm