Posts tagged Scroggins
What's The Big Idea?

The Big Idea is the words that inspire each way you express yourself from handshakes to hero shots.

The Big Idea is the words that inspire each way you express yourself from handshakes to hero shots.


Like a person, organizations are compelled by their unique identities and callings—that’s Big Idea territory.

One to six words that drive everything. That’s the Big Idea.

It tells who you are and shows the good you offer to people. It brings your team together and invites others in. Big Ideas are simple yet lofty. They bring clarity to the complex. They need to be understood immediately and easily shared. Like a person, organizations are compelled by their unique identities and callings—that’s Big Idea territory.

Sometimes the words are used outside your organization, like “Think Different” (Apple) or “Just Do It” (Nike). More often they’re used within your organization, but the words always inspire each way you express yourself to your desired audience, from handshakes to hero shots.


It’s in the overlap of the butterfly diagram that the Big Idea reveals itself.

It’s in the overlap of the butterfly diagram that the Big Idea reveals itself.


How do you craft your Big Idea? Trischler Design Co. uncovers Big Ideas during the Discovery Phase of our Mindful Design Process. We gather a ton of firsthand information through team workshops, one-on-one interviews, and other forms of research. Afterward, we take a ten-thousand-foot view of all of the voices, images, and findings to observe patterns. We use helpful exercises to make a Big Idea easier to uncover, including the butterfly diagram, which we borrow from Wolf Ollins. The exercise first asks “What’s wrong with your world?” Meaning, what’s broken in your industry or field? The second question is, “What’s special about you?” Meaning, what unique gifts or talents does your organization possess? Or, what gets you up in the morning? Or, what do you have that your competition would kill to have? It’s in the overlap of these two circles in the diagram that the Big Idea reveals itself.

Here are a few examples of Big Ideas, including our own, that we’ve uncovered with our clients over the last nine years:

We’re All Hippos

Indigo Hippo is an art supply thrift store believes many of us have challenges getting through life. We all have things about us that make us awkward and beautiful—like hippos.

Unexpected Combinations

In everything—food, drinks, and art—Branch is a restaurant that strives to create unexpected combinations for patrons.

Build Beyond

More than developed land or a custom home, Scroggins builds beyond.

Visionaries Need A Space To Be

Natasha Wallis designs spaces of rest for people who are changing the world (case study coming soon).

Multi-Tool For Literacy

Literacy is much more than reading and writing, and so is the Chattanooga Public Library.

Mindful Branding

At Trischler Design Co., we’re driven by your Big Idea. We bring mindfulness of your Big Idea to every decision, every word, every design, every part of the process.


Want to uncover your Big Idea? We’d love to help.
Find out more about how a Brand Strategy Workshop can help.

And here are some additional ways to learn how to uncover your Big Idea on your own:
Read “The Big Idea” written by Robert Jones.
Read Branding in Five and a Half Steps by Michael Johnson.
Take the free “Secret Power of Brands” course by Robert Jones on FutureLearn.


August Recap
The auditorium in the Old Chem Building at the University of Cincinnati.

The auditorium in the Old Chem Building at the University of Cincinnati.

Teaching

August is always in the back of my mind. That’s because class starts in August. As much as I love teaching, I’m often full of anxiety leading up to the first class. However, once the first class begins, I remember why I said yes in the first place. Most of the fear goes away. At least, that’s what I am experiencing this semester. It’s my second time teaching Interdisciplinary User-Centered Design at the University of Cincinnati’s DAAP program. Now that the content is more familiar I can focus on creating a more engaging learning environment. That’s not exactly an easy task with 230+ students in a basement auditorium of the Old Chem Building. Still, a little goes a long way. One method that seems to be working is momentary pauses for reflection during class. I’ll ask the students to ponder how they can apply the content to their profession. At the very least, the pauses are a departure from the rambling nature of my lectures and a rare moment of silence in the stress-ridden routine of a design student.

Single-page Squarespace page for Scroggins.

Single-page Squarespace page for Scroggins.

Workshop to Website: Scroggins

We’re excited to share the outcome of our partnership with Scroggins, a custom home builder based in Loveland, Oh. Our work began with a Mindful Brand Workshop that uncovered the overall direction of the brand identity and led to various collateral items including a single-page Squarespace page. Our services included copywriting, logo design, web design, stationery design, and the design of a custom icon set. We collaborated with Colin Moore on the website copy, and Anna Maffy on the icon set. We’re proud of the results and anticipate working with Scroggins even more in the future.

Poster design for the Wine Over Water Wine and Food Festival in Chattanooga, Tn.

Poster design for the Wine Over Water Wine and Food Festival in Chattanooga, Tn.

Wine Not?

We designed the artwork for the Wine Over Water Food and Wine Festival in Chattanooga, Tennessee for the third year in a row. This year we gleaned inspiration from Arp and Matisse. We’re always in favor less literal, and in this case, we got to go pretty abstract. A big thanks to Jon Flannery of Cryptogram for suggesting we draw the shapes with a sharpie attached to a dowel rod purchased at the local hardware store.

Trischler Design Co Help.jpg

We’re Contracting…

We’re exploring what it would look like to contract a young graphic designer for two half-days a week (8-10 hours total). Hopefully, the need would increase, but we’re starting with baby steps. Ideally, the person would have typographic skills, a handle on the creative suite, and some experience with Squarespace. If you’re interested, click the button below.