What are you supposed to do when a critique is scheduled, but your students are sprinkled across the Mid-West? On top of that, everybody wants to see each other, but not talk about their work. That's the situation my senior capstone class faced when school resumed after spring break, amidst the Covid-19 Pandemic. The schedule says we have a critique. We should have a critique. Or, not?
Read MoreI'm reminded of the book Bird by Bird, by Anne Lamott. The name comes from a story she tells of her brother attempting to write an assignment on birds one the eve of the deadline. He asks their father how he'll ever accomplish the tasks. The father says, "Bird by Bird." In other words, by chunking the project into parts. Rather than focus on three birds at a time, focus on one. Further, instead of writing about the whole bird, start with a small piece (like it's unique wing span, or strange habits, like this weird mating dance).
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Whether you consider yourself religious or not, you’re likely familiar with these words from the Gospel of John in the Bible. It's a form of the creation story. Beyond religious belief, I consider this a description of the design process because I believe that words drive design. More specifically, words drive effective design.
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We've been working with MMC, a company focused on disrupting complacent sales and marketing practices, since February 2019. We collaborated with the MMC in-house team, along with consultation by VSA Partners, to launch phase one of mmcweb.com treated with the refreshed messaging and design.
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Last year I heard Don Norman lecture at the University of Cincinnati. One thing stood out more than anything else he shared. He suggested design can be research and research can be design, that the two don’t have to be separate...
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What did we learn this week?
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